content writing

Business Case Study: Content Marketing Campaign

Does your marketing content deliver real business results? If you choose to outsource your business content marketing, you need to see definite, quantifiable results. A quick way to determine if your marketing efforts are bearing fruit is to ask yourself five questions:   Marketing content that delivers SEO and ROI While we love a sparkling turn […]

10 things I’ve learned from 10 years as a content writer running my own business

I made the life-changing decision to start my own business as a content writer and editor 10 years ago, motivated by the prospect of having more control over my workload, when I work and who I work with. It was one of the best decisions I have ever made – but, wow, did I have […]

Why ChatGPT is the fast food of content writing

There’s not a professional writer alive right now who isn’t afraid that they could be replaced by AI. Platforms like LinkedIn and Reddit are full of comments from content writers lamenting that their clients have ditched their services on the basis that ChatGPT can write blogs, social media posts, and reports in seconds. Thankfully, this […]

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