Does your marketing content deliver real business results?
If you choose to outsource your business content marketing, you need to see definite, quantifiable results. A quick way to determine if your marketing efforts are bearing fruit is to ask yourself five questions:
- Does your marketing content improve customer engagement?
- Are you driving more traffic to your business website?
- Is your business getting noticed by the right audience?
- Are you positioning your business as a thought-leader in your sector?
- Is your content marketing helping to achieve your key business goals?
Marketing content that delivers SEO and ROI
While we love a sparkling turn of phrase, clever blogs and witty social media posts alone are usually not enough to deliver the tangible Return on Investment that your business needs. Quality marketing content should hit the mark with your target audience and website search engines alike; it needs to be strategically crafted and delivered; and it needs to be written with business goals as well as Search Engine Optimisation in mind.
Since 2021, we have worked in partnership with leading Kent marketing agency Bee-Herd to produce quality SEO marketing content that genuinely delivers ROI for Bee-Herd’s diverse client base.
Here is one example of how this works in practice.
Getting maximum results for your content marketing budget
A successful international marketing company decided to host an executive webinar to further cement their reputation as a thought-leader in the business technology sector. A live webinar was organised which featured the company CEO chatting with other high-level business leaders about how to transform organisational culture in order to drive business success. The webinar attracted an audience of business leaders from the UK, Europe, the US, and the Middle East.
And here’s where we stepped in: in order to generate the maximum impact from the webinar, Dawn Creative Media worked with Bee-Herd to produce a range of intelligent, thought-provoking content to keep the discussion flowing: a blog, social media posts, and a white paper that summarised the key points from the webinar (downloadable from the company’s website) to complement a video recording of the live event.
The impact was obvious and dramatic, boosting referral and engagement data analytics for the business website and social media channels (LinkedIn, X and Facebook) during the content marketing campaign month.
Website views increase by 62% and website referrals increase 4x
Marketing Campaign Results:
- 13-25% engagement rate per social media post, compared to an average of 3.5-6%
- More than 730 website page views, a 62% increase, and
- 4x as many website referrals during the campaign month
More social media engagement, more website views, a huge increase in website referrals: those are the kind of results that you should be getting from your investment in content marketing.
